Case Study: Campfires and Cowboys: A Celebration of Music

Noelle Aune Communications worked alongside Banff Trail Riders and Trixstar LIVE to execute a pilot project called “Campfires and Cowboys: a Celebration of Music” featuring musicians Corb Lund, Mariya Stokes, and Tim Huss. The goal was to promote the shows as intimate concerts and to differentiate new products in Banff by combining iconic Canadian scenery with Canadian country music artists Corb Lund and Friends for a two-day music festival in Banff.

Highlights

• Create awareness of Banff Trail Riders’ presence outside of the Banff Townsite

• Media Outreach

• Press Releases

• On-site support

• Secured additional funding from Travel Alberta

• ·Secured stories in outlets such as The Calgary Herald, Avenue Magazine, Rock

• Mountain Outlook, Mountain View Today, Must Do Canada and more.

• Supported in creating a relevant ad campaign on social media to key audiences

• Invited and organized VIP guests