Case Study: Waterton Lakes National Park

Noelle Aune Communications works closely with Waterton Lakes National Park to provide expert marketing and public relations support. NAC has provided multi-year public relations and communications support for Waterton Lakes National Park to raise more awareness nationally and internationally. NAC has organized numerous FAM trips to the park to promote the summer season. In addition, NAC has delivered key messages to media regarding the yearly opening of the Park and key events.

Highlights:

• Branding and Messaging: NAC assists Waterton Lakes National Park in crafting a compelling brand identity and developing clear, consistent messaging that resonates with the park’s unique attributes and values.

• Media Relations: NAC leverages its media relationships to secure positive press coverage and raise awareness of the park's attractions, events, and conservation efforts.

• Secured stories in outlets such as National Parks Traveler, Victoria Times Columnist, Calgary Herald, Daily Hive and more.

• Event Promotion: NAC promotes park events, educational programs, and conservation initiatives, drawing a diverse audience to participate and support the Park's mission.

• Manage remote logistics of multiple FAM trips, including media outreach, travel coordination, itinerary planning, and press release execution.